Join Our Team,
earn up to 45% Commission
in your 1st month


Toals Bookmakers is a family run business and was established in 1932. With years of experience behind the brand in retail betting in Northern Ireland, we’ve expanded our service proposition to service both UK and Irish customers online. With trusted technology powering our platform and a host of exciting games we’re sure your customers will enjoy the same experience our retail clients do.

Steeped in tradition and with a focus on football and horse racing, Toals offers a variety of exciting promotions that will help you convert first time. We understand the value of a good customer and work hard to deliver excellent service and VIP experience. As a business that’s heavily invested in supporting affiliate channel growth, we look forward to welcoming you to our programme and look forward to working with you to build long-term sustainable revenues.

Work With Us?

We may be small online, but our dominance in Northern Ireland is unmatched. With 50 stores and growing, we are one of the largest independent bookmakers in the country. With an experienced bookmaking team and an innovative marketing department, we are agile and proactive in following market trends. We are invested in using specialist expertise to support the growth of our programme, and our experienced affiliate management team have over two decades of experience working in this sector.

Program Benefits

Experienced Affiliate Account Managers

With over two decades of award-winning expertise and iGaming experience we’ve partnered with AffiliateINSIDER to offer the best incentives to our affiliate partners.

Attractive Comissions

We know you work hard to drive traffic and we want to reward you with the help, expertise and guidance you need to grow your business. Access exclusive conferences and money can’t buy experiences alongside attractive commission programmes from CPA to Hybrid deals we’ve got you covered

Trusted Technology Providers

We work with the industries most trusted technology providers from FSB Tech for our product to Income Access for our affiliate reporting and data ensuring true transparency across your promotions and honesty and integrity that builds trust in our data. No hidden deductions or unnecessary admin fees, we show you the detail upfront.

Happy Customers and Great Conversions

We know retention is just as important as getting clients through the door, and our customer service, VIP and retention teams work hard to ensure we can offer your clients the best experience, earning you long-term revenue over time. Our focus is building on long-term sustainable revenue.


45% RS in your first month

  • We believe in partnerships so we will offer you 45% RS in your first month

Variable Commission Rates

  • Our default Revenue share is 25%
  • We also offer CPA, Hybrids and bespoke deals

Fun Facts

50 Stores in Northern Ireland

86 Years at the Top & Counting

The Best Family Run Bookmakers


Free Template by

Toals affiliate team are great to work with. Responsive, clear and no nonsense delivery. Makes it a refreshing change to have someone do what they say, and say what they do.

Nick —

Free Template by

Though we have only started working with Toals recently, we are already seeing encouraging signs. Strong initial performance combined with professional, hands on account management has ensured the collaboration has been a successful one and we hope it continues.

Sabina —

Free Template by

Working with the Toals Bookmakers team has been nothing short of delightful. They are highly professional affiliate partners who don’t make empty promises, have your best interest in mind and whose payments are always on time. We can gladly recommend their outstanding services to all interested parties!

Millica —